The Effects of Perceived Usefulness and Perceived Ease of Use on Intention to Use ICT Services Among Agribusiness Practitioners in Somalia

ICTs have the potential to increase efficiency, productivity, and overall performance in the agribusiness sector. However, the utilization of ICT among agribusiness practitioners in Somalia is not well-understood. This study investigates the effects of perceived usefulness (PU) as well as perceived ease of use (PEOU) on the intention to use (ITU) information and communication technology (ICT) services among
agribusinesses practitioners, including farmers, producers, growers, managers and agribusiness owners in Somali agribusiness industries. The Technology Acceptance Model (TAM) was utilized to evaluate the two crucial components of the use of ICT in agribusiness. A set of questionnaires has been developed for data collection from employees of agribusiness companies. A hundred and three (103) employees have responded, the data has been analyzed with descriptive statistics and Multiple Linear Regression (MLR) analysis was applied to test the hypotheses. The finding highlights that PU and PEOU highly correlated with the ITU ICT services among agribusiness practitioners in Somalia. This indicates a positive effect of PU and PEOU toward using ICT services. The study recommends that agribusiness companies provide ICT training and skills for their employees to continuously improve their operations and services. The research sheds light on the potential utilization of ICT services in Somalia’s agribusiness sector, which can contribute to the productivity and performance of their agriculture industry.