Factors Impacting the Behavioral Intention to Use Social Media for Knowledge Sharing: Insights from Disaster Relief Practitioners

The primary purpose of this study is to investigate the factors that impact the behavioral intention to use social media (SM) for knowledge sharing (KS) in the disaster relief (DR) context.
Background With the continuing growth of SM for KS in the DR environment, disaster re-lief organizations across the globe have started to realize its importance in
streamlining their processes in the post-implementation phase. However, SM- based KS depends on the willingness of members to share their knowledge with others, which is affected by several technological, social, and organizational factors.
Methodology A survey was conducted in Somalia to gather primary data from DR practition-ers, using purposive sampling as the technique. The survey collected 214 valid
responses, which were then analyzed with the PLS-SEM approach.
Contribution The study contributes to an understanding of the real-life hurdles faced by dis-aster relief organizations by expanding on the C-TAM-TPB model with the in-
clusion of top management support, organizational rewards, enjoyment in help-ing others, knowledge self-efficacy, and interpersonal trust factors. Additionally,
it provides useful recommendations to managers of disaster relief organizationson the key factors to consider.
Findings The findings recorded that perceived usefulness, ease of use, top management support, enjoyment in helping others, knowledge self-efficacy, and interpersonal trust were critical factors in determining behavioral intention (BI) to use SM-