INNOVATION AND BUSINESS PERFORMANCE IN TELECOMMUNICATION INDUSTRY IN SUB-SAHARAN AFRICAN CONTEXT: CASE OF SOMALIA

ABSTRACT
This study investigates the relationship between Administrative innovation, technical
innovation, and innovation strategy and business performance, taking
telecommunication industry in Somalia as case study. The main objectives of this
study were to 1) investigate the relationship between administrative innovation and
business performance, 2) examine the association between technical innovation and
business performance and 3) describe the impact of innovation strategy on business
performance. The study is based on 143 target respondents especially officers and
directors in telecommunication firms in Somalia. Descriptive and correlation
analysis was used. The study found that administrative innovation and technical
innovation have significant positive relationships with business performance.
Moreover, the study found that nnovation strategy was positively correlated with
business performance. Eventually, innovation had a positive correlation with
business performance