THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY ON UNIVERSITIES’ REPUTATION IN MOGADISHU-SOMALIA

Abstract
In this study, the research team studied the role of corporate social responsibility on
universities’ reputation in Mogadishu- Somalia; with the major objective of investigating The
degree of corporate social responsibility in Banadir region universities, the level of
universities’ reputation in Banadir region universities and the relationship between CSR and
reputation in Mogadishu, Somalia. Using purposive sampling, the research team selected 182
respondents in Mogadishu and SIMAD universities. The sample size was selected by using
Slovene’s formula. Descriptive and correlation design was used to come up with satisfactory
conclusion. . Data was analyzed using descriptive statistics of mean and standard deviation.
The findings of the study show that there is bi-directional relationship between corporate
social responsibility (CSR) and universities reputation. The findings of the data gathered from
the respondent also indicate that the degree of corporate social responsibility CSR of some
selected universities in Banadir region is so good as well as their reputation.