THE RELATIONSHIP BETWEEN EMPLOYEE SATISFACTION AND CUSTOMER RETENTION IN SOMALIA COMPANIES

ABSTRACT
This study was designed to investigate the relationship between Employee
Satisfaction and Customer retention in Mogadishu. Emphasis was put on trying to
establish the relationship between Employee Satisfaction and Customer retention in
Mogadishu-Somalia. The study employed the use of both descriptive and correlation
research design to establish the nature of the relationships. To analyze the data,
the spearman correlation statistical tool was used with the aim of establishing
the relationship between above mentioned variables. This formed the basis of the
detailed analysis, conclusions and recommendations.
The findings revealed the existence statistically significant has a positive
relationship between Employee Satisfaction and Customer retention, the study also
indicate that there is a statistically significant weak positive relationship between
Employee Satisfaction and Customer retention. On the basis of the findings, the
researchers made the following conclusions. Telecommunication companies should
provide good Employee Satisfaction that will improve performance of employee.
Telecommunication companies should give care the customer retention that based on
their system of their promotion to better satisfactory. Telecommunication companies
should promote their employee satisfaction in order to satisfy it. Finally,
telecommunication companies should not supposed only think about resource or
money but take into account that there are other factors that can effects their
employee satisfaction.