How Does Social Media Effect on Students' Health and Academic Performance Using Principal Component Analysis (PCA): Case Study of SIMAD University

ABSTRACT
In today's digital age, the pervasive influence of social media is undeniable, with over 5 billionpeople globally connected to various platforms. Against this backdrop, this study delves into
the causal relationship between social media usage, student health, and academic performance,focusing specifically on SIMAD University students in Somalia. Its primary objective is tocomprehensively examine how social media impacts
students' physical and mental well-being and their educational achievements. Employing a quantitative research approach and the dataanalysis was conducted using the Statistical Package for the Social Sciences (SPSS) software, version 27. The significance level was set at α=0.05. the study utilizes Rifhd regression analysis and principal component analysis (PCA) to analyze primary data collected through a meticulously designed questionnaire administered to a randomly selected sample of stakeholders. The findings significantly highlight the connection between social media usage patterns and both student health and academic outcomes. Notably, the computed model demonstrates that even minor adjustments in the distribution of social media usage, student
performance, and student health yield marginal increases, albeit with positive yet negligiblevalues of 0.002 and 0.098, respectively. In conclusion, the study underscores the importance of self-regulation in social media usage among students, as higher levels of self-regulation are associated with improved mental well-being and enhanced academic performance